Institution of Mechanical Engineers IMechE

Sustainable Mobility: Mission Impossible?

26 May 2011

The automotive industry already faces the daily challenge of keeping up with ongoing changes:

  • fierce growing global competition

  • ever increasing consumer expectations

  • increasing legislative requirements covering everything from safety to emissions to fuel economy

Can we meet these challenges while also delivering a sustainable model for mobility across the key areas of:

  • Low Carbon Energy Supply

  • Environmental impact

  • Road user safety

  • Urban congestion

Meeting the short and medium term challenge of making a significant improvement in sustainable mobility requires “the pragmatic application of known commercially viable technologies to mass market vehicles and proven ITS traffic management strategies in urban environments”

This presentation will cover how small changes to procedures within the industry can make a great difference, including low carbon vehicles, intelligent transport systems, alternative fuels and changes to business models.

Presented by Geoff Davis, Head of Business Development, MIRA

Geoff Davis is currently head of business development and marketing at MIRA. He recently joined MIRA following a 10 year period at Ricardo UK the technical, engineering and management consultancy. He is an experienced Automotive Engineering consultancy professional with a solid grounding in engineering fundamentals and upto date experience in latest automotive technologies and trends.

He has a portfolio of first hand engineering and commercial experience across various transportation sectors ranging from passenger cars through to the defence industries. A significant proportion of recent experience has been focused on the delivery of successful business platforms across global markets. In his current role at MIRA Ltd he is working as part of the revised Executive team where the focus is on further developing the 65year old company as they look to position MIRA Ltd as a global leading supplier of advanced engineering and test consultancy to the automotive, defence and transport industries through international expansion, commercial and technical focus.


Sustainable Mobility: Mission Impossible?

: Geoff Davis, MIRA

Duration: 90 minutes