Institution of Mechanical Engineers IMechE

Increasing the Rate of New Product Introduction

30 June 2010

In 2007, MAS launched the ‘Product Innovation Consortium’, a business-support framework based on ‘Stage-Gate’ New Product Development, which provided the company with project management mentoring. A ‘virtual board’ with wide skills and experience was set up to advise, monitor, evaluate and control the allocation of grant funding towards the development costs.

More than 40 companies have now benefited from this process, the first new products having been launched in early 2009. Not all companies reach commercialisation. The Stage-Gate process identifies and helps manage the risks
associated with new product development at key stages and therefore avoids valuable resources being wasted.


Increasing the Rate of New Production Introduction

: Presented by:
Roy Pulley and Dr John Garside,
Manufacturing Advisory Service in the West Midlands (MAS-WM)

Duration: 1 hr 20 mins